Geo tagging is the process to embed GPS coordinates data in the form of latitude longitude in decimal degrees to the image EXIF data. Modern smart phones with built-in GPS record this information when you click the photo.social media platforms like instagram, facebook and X also add location to the uploaded images. Geotagged images are also used in professional work while working with maps and GIS data. Geo-tagged images may be beneficial for seo when search engine reads the metadata of photos. You can easily organize photos by location. It helps to find your business or content on map. It can also be used in mapping and spatial analysis. People who travel for tourism can map their trip using the photos that were capture during the trip.
Most of the search engines use geographical location signals to understand the spatial relevance of your business and where to show your website or images to target more precisely relevant audience.